Journal Essay Example | Topics and Well Written Essays - 250 words - 87

Journal - Essay Example I, for instance, can now choose fast and better clothes. This makes her like it very much and her face lights up with excitement. She is genuinely happy from her emotions and tells me that I have helped her a lot since she has an interview, the following day. I finish attending to her after one hour, to my big surprise. On looking at the clothes hanger, I notice so many clothes there. They all need to be returned, follow the correct order and I have to make sure that all their tags are checked. We already have 6 clients; so many to have at the same time. Another intern is still busy and that means I have to step in and assist in cleaning up. After finishing, I go to the donation center, where I find too many clothes heaped together like a mountain. I feel dizzy and notice too many stars swirling around my eyes. One intern works from 1pm to 5 pm. We are a total of 6 interns but after 3 pm we only have 2 interns. This is really too much work and my mind is running wild with several questions like how can I tag all of them? How can I organize them? How can I measure clothes? Etc. I take a deep breath and just relax. I feel that I hate clothes right now and I am having nightmares from clothes. My intern colleague told me once that I look like a tailor when I measure pants, men suits and thus soon I will be looking like a real professional. As I ponder where to begin, I get thinking that right now I am ok with just being a personal shopper working at a donation

Healthcare marketing the five Ps of healthcare marketing Assignment

Healthcare marketing the five Ps of healthcare marketing - Assignment Example Reading through the case, the most important strategic issue that CMC can be associated with is how to competitively win insurance holders from all walks of economic background to using its services. As it is now, the whole area of Fresno is noted to hardly embrace managed care and so there should be a strategy to making customers embrace this. With the strategic issue noted, it is expected that there would have been a strategic marketing plan that was designed to directly address the issue. This is because strategic marketing plans are useful only when they come to solve identified marketing problems (Good, 2008). specifically, the marketing plan should have made use of the focus strategic option to identify specific demographics whose managed care needs will be addressed directly. With the proposed strategic marketing plan and the outcome of the report, some of the foremost issues that should have gone ahead of positioning and promotion of CMC should have been the need for research and development (R&D) to understand the market, and also market feasibility to know the right marketing mix that works for this market. Elements of valid marketing plan that can be used include product or service, promotion, price, people, and purpose. These would help CMC to better position itself in a way that directly addresses the most salient needs it is faced with on the

Substitution and income effects Assignment Example | Topics and Well Written Essays - 1000 words

Substitution and income effects - Assignment Example Therefore, an increase in the price of gasoline has various effects. The owner of the vehicle can opt to take several measures in order to remain at the same level of satisfaction (Hall & Lieberman, 2008). Considering that it is only the price of gasoline that have changed, yet the income of the consumer remains constant, the following decisions will have different income and substitution effects: You drove less and purchased less gasoline When a consumer decides to drive less and purchase less gasoline, he/she will be able to save some income. The income saved from the reduction in the gasoline purchased can make up for the budget reduction that would have occurred as a result of increased gasoline prices (Landsburg, 2011). However, the satisfaction obtained by the consumer is likely to change. This is because, the consumer can no longer travel to far off distances where he/she used to go before. This could limit the satisfaction he obtains from the travel and adventure (Hall & Lieb erman, 2008). Additionally, the reduction in the quantity of gasoline purchased limits the extent to which the basket of the consumer can be filled, since some cheaper commodities that make up his/her basket could be found some distance away. Therefore, although reducing the quantity of gasoline purchased and the consequent distance travelled can maintain the consumers purchasing power, it is likely to reduce his/her satisfaction (McEachern, 2012). You ate out less often The effects of reducing what the customer eats, is not any different. Eating out less often has the substitution effect of conserving some resources that could have been used for food, to make up for the gap created by the increased gasoline price. This is meant to maintain the customer at the same level of consumption for gasoline units, despite the change in its prices (). However, even though such a move can keep the consumer at the same levels of gasoline consumption, he/she has already lost out in the quantity of food and drinks consumed. This has the effect of reducing the satisfaction of the customer, derived from eating several times in a day (Landsburg, 2011). In making such a decision, the preference and utility derived by the consumer from eating certain units of foodstuff in a day will play a greater role (Hall & Lieberman, 2008). The consumer will make his/her shopping basket based on the preference and the utility he/she derives from them. Thus, although reducing the quantity of foodstuff consumed can maintain the purchasing power of the consumer, his/her situation could be worse off in terms of satisfaction derived from foodstuff consumption (McEachern, 2012). You spent less to maintain your automobile Where the consumer decides to reduce the money spent in maintaining the automobile to mitigate the effects of increased fuel prices, the decision can maintain his purchasing power in the short run. However, this can be detrimental in the long run, since the automobile might end up breaking down, causing more resources to be used in its repair, than would have been used in its maintenance (Hall & Lieberman, 2008). Therefore, reducing the resources used in automobile maintenance can help the consumer remain at the same consumption level as before. However, this is not sustainable since lack of maintenance worsens the condition of the automobile. This is likely to

Apart from assessing the impact of industrialization upon women, it is Essay

Apart from assessing the impact of industrialization upon women, it is also important that our understanding of industrialization itself is determined by the gender division of the workforce - Essay Example ding to the participation of the women in the paid workforce, it is the unpaid household work that accrued new meanings and perceptions, making the eventual understanding of industrial revolution dependant on the vantage point from which a workforce divided on the gender lines tends to envisage it. It is not that earlier the women were not engaged in any kind of work. However, a gendered division of work relegated the women to engage in the unpaid household work, while men were considered to be the primary wage earners who went out and worked to bring the bread to the family table (Crompton 1997). In that context, the industrial revolution while encouraging women to move out and engage in wage labour also to a large extent impacted the economic value and cultural tags associated with the household unpaid work (Crompton 1997). This revised understanding of the household unpaid work in the light of the industrial revolution had far reaching consequences in the overall gender dynamics of the nation. In a preindustrial society, governed by the gendered division of work, the unpaid household work done by women commanded much recognition and a measure of economic worth. However, in an industrialized society, though much of the household chores associated with women like caring for c hildren, cleaning, cooking and the overall management of the household economy and social standing remained the same, in a cultural context, they lost much esteem with the advent of the industrial revolution. This division of labour which hitherto stood to be gendered, in the aftermath of industrial revolution emerged to be a gendered definition of labour, a trend which was amply calcified and consolidated by the industrial revolution. The eventual impact of this degradation of the gendered division of labor into a perceptual gendered defining of labour to a large extent devalued the economic importance of the contributions made by women in the domestic sphere, though to this day they tend

Analysis of the culture of the UAE and its implications on companies Essay

Analysis of the culture of the UAE and its implications on companies wishing to do business in the UAE - Essay Example The UAE culture is very diverse, with elements from the traditional Arab, Islam and contemporary elements. The country is endowed with a rich natural environment that is very attractive to tourists, especially its coast line. Its infrastructure is also up to date, particularly its information and communications technology platform. UAE’s political and legal system makes it among the most politically stable countries in the region and indeed in the whole world. UAE high number of immigrants further attests to the fact that it is very friendly to foreigners. Moreover, UAE’s location puts in almost a central position, hence is easily reachable from many parts of the world including Africa, the rest of the Asian continent and Europe. The various aspects of this culture such as aesthetics, attitudes and beliefs, religion, material Culture, language, societal organization, legal characteristics and political structures all contribute towards a conducive environment for busine ss.

Apart from assessing the impact of industrialization upon women, it is Essay

Apart from assessing the impact of industrialization upon women, it is also important that our understanding of industrialization itself is determined by the gender division of the workforce - Essay Example ding to the participation of the women in the paid workforce, it is the unpaid household work that accrued new meanings and perceptions, making the eventual understanding of industrial revolution dependant on the vantage point from which a workforce divided on the gender lines tends to envisage it. It is not that earlier the women were not engaged in any kind of work. However, a gendered division of work relegated the women to engage in the unpaid household work, while men were considered to be the primary wage earners who went out and worked to bring the bread to the family table (Crompton 1997). In that context, the industrial revolution while encouraging women to move out and engage in wage labour also to a large extent impacted the economic value and cultural tags associated with the household unpaid work (Crompton 1997). This revised understanding of the household unpaid work in the light of the industrial revolution had far reaching consequences in the overall gender dynamics of the nation. In a preindustrial society, governed by the gendered division of work, the unpaid household work done by women commanded much recognition and a measure of economic worth. However, in an industrialized society, though much of the household chores associated with women like caring for c hildren, cleaning, cooking and the overall management of the household economy and social standing remained the same, in a cultural context, they lost much esteem with the advent of the industrial revolution. This division of labour which hitherto stood to be gendered, in the aftermath of industrial revolution emerged to be a gendered definition of labour, a trend which was amply calcified and consolidated by the industrial revolution. The eventual impact of this degradation of the gendered division of labor into a perceptual gendered defining of labour to a large extent devalued the economic importance of the contributions made by women in the domestic sphere, though to this day they tend

International Marketing (Qasim) Essay Example | Topics and Well Written Essays - 2500 words

International Marketing (Qasim) - Essay Example The key products offered in Subway include: custom sub sandwiches, salads, soft drinks and some other food items (Ibis Report 2013). Company’s rational behind internationalization The company’s strategy is based on the aggressive international expansion worldwide. Internationalization decision is mainly based on the business growth opportunities offered by rapidly growing markets. Subway will continue to expand internationally, especially in emerging economies as it is likely to be the largest source of profit and revenue growth (Ibis Report 2013). Today, these markets include markets not yet saturated with fast food brands (Russia, the United Arab Emirates, Brazil, China, India (Fertman n.d.). Mode of entry-selection of market entry strategy to enter into various countries Subway restaurants chain has chosen franchising option as a mode of entry strategy for starting business in various countries. Initially, the Subway chain did not even select new countries to expand into, as entrepreneurs from these countries contacted Subway (Welch et al, 2008). The original foreign entry in 1986 had a following typical format: individual entrepreneurs contacted the restaurants chain from a country where there were no Subway locations, and then the development team worked together with the entrepreneur, providing assistance in opening a franchise restaurant under Subway brand (Welch et al, 2008, 61). Thus, the company transferred the method of operation to the franchisee and had a much greater degree of control over its marketing efforts in a foreign market (Lecture notes). However, nowadays, Subway is also searching actively for new markets. Business Development department of Subway determines which markets would be appropriate to entry by evaluating a number of factors, including: the cost of doing business, the GDP, fast-food development and some others, etc. By operating as a franchising chain, Subway as a franchisor experiences less risks and is capable t o penetrate various markets very rapidly. Besides the obvious benefits and advantages of the franchise concept, Subway is imposed to certain risks as well. The value of the brand, either increasing or decreasing will have effect on the franchisee competitiveness. Franchisee of Subway has a number of responsibilities, including: initial franchising fee, finding locations, hiring employees and operating restaurants, leasehold improvements and equipment and paying a fee into the advertising fund and 8% royalty to the company (Subway Global Brochure 2013, 4). Subway also has certain responsibilities, such as: providing access to operational systems, guidance on store design and equipment ordering, operations manual, training program, R&D, ongoing support and periodic audits, and informative publications (Subway Global Brochure 2013, 4). The marketing mix strategies adopted by the company There are recognized several key elements of international marketing mix, including: product support , price support, promotion/selling support, inventory support, distribution support, service support, and financial support (Lecture notes). Below are briefly evaluated all these elements with a reference to Subway restaurants chain. Product support. Even though the product line and customer service are standardized among all Subway restaurants as it is common for any franchising chain, there are cultural and local eating habits in particular country that require adaptation